On 9th May, 14 salesmen and researchers was appointed by SWRCHEM to attend training themed “Intelligence Collecting and Business Penetration in Big Data Era”delivered by Chengdu Ethical Management institution. The training was aimed to promote attendees’ occupational abilities.
The trainer, Mr. Chen Sihang is a member of China Scientific and Technological Intelligence Society and a senior marketing expert. With his self-inventing SMART competition intelligence principle of major clients as core, the trainer showed the channels and methods to get intelligence as well as the means to analyze intelligence in four aspects covering target client, involved industry, oneself and competitors. The training was vivid with a lot of cases and finished in fervent atmosphere.
The trainees referred that data gathering and intelligence acquisition is ubiquitous when they do research and exploit market, and this training enables us with new method and thinking which we will use in work in future.
